Are Travel Agents Destined for Extinction? - Hotel Industry News
Written: 25th April, 2008
Landmark study from PhoCusWright presents first definitive market sizing and trends analysis for the traditional travel agency distribution channel. Some say travel agents are dinosaurs, destined for extinction. A new report from PhoCusWright, the leader in travel industry research and intelligence, proves otherwise. According to PhoCusWright's Travel Agency Distribution Landscape: 2006-2009, the travel agency distribution channel represents a large and dynamic opportunity, accounting for nearly US$110 billion in sales, or 41% of all travel booked in the U.S.
This groundbreaking report presents the first definitive sizing and analysis of the travel agency marketplace. Conducted in partnership with four leading travel industry organizations-American Society of Travel Agents, Airlines Reporting Corporation, Cruise Lines International Association and Performance Media Group-PhoCusWright's Travel Agency Distribution Landscape: 2006-2009 presents results from a survey of nearly 1,900 agents and more than 60 in-depth interviews. The research spans the travel industry, including storefront-based travel agents and home-based agents, agency owners and managers, travel suppliers, technology and distribution companies, and travel agency consortia, franchises and industry associations.
Source Hotel News Resource