International Film Industry Boosts Berlin Room Rate - Hotel Industry News
Written: 14th April, 2008
Berlin enjoyed the strongest growth in average room rate in February according to the latest HotStats survey of ten European Cities by TRI Hospitality Consulting.
Hotels in the Berlin sample showed a 14 per cent increase in achieved average room rate to €164.44 driven by the Berlinale, an 11-day film festival and key networking event in the international film industry calendar.
The Berlinale was attended by more than 20,000 film professionals from 120 countries, a 6.25 per cent year-on-year increase. Hoteliers reported strong suite bookings which contributed to the overall growth in average rate.
'Major international events are an important driver of hotel demand, and the growth trend of Berlin's convention and event business looks set to continue this year,' said Jonathan Langston, managing director, TRI Hospitality Consulting.
Source Hotel News Resource